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From tiles set to music to a full narrated game: learn what each format does, what it needs and where it can fit. Use these names to describe the content you want to make.
“Narrated play-along” describes what someone will watch. “YouTube” is where it lives. Vertical or horizontal describes its frame. Start with the idea, then adapt the presentation for the place you will share it.
Real-time sessions with preparation and participation.
Teach or answer questions in real time, with room for viewers to influence the session.
Also called Live lesson · Live Q&A
Production note A live session needs preparation and someone watching the comments.
Make something like this
Broadcast a game in real time while giving viewers commentary and a way to participate in the conversation.
Also called Gameplay livestream · Live play-along
Production note Allow time for connection tests, moderation and a backup plan.
Make something like this
Show a collection or product in real time and answer practical questions from prospective customers.
Also called Live demo · Live launch session
Production note Check platform access and live features before planning the event.
Make something like thisThese are useful working names, not rigid industry categories. Formats overlap: one game can become a play-along, a highlight and a written explanation.
You don’t need to be everywhere. These are practical starting roles for a platform mix; the right choice depends on your audience, your goal and what you can keep making.
Use Reels for video, carousels for explanations and Stories for connected updates. Choose the form that makes the idea easiest to follow.
Begin where your intended audience already spends time. Adapt captions and layout to the way the piece will be viewed.
Instagram’s content formatsUse a full video for a lesson, a narrated game or an extended conversation. A Short can stand alone or introduce a related full piece.
A longer video needs a clear promise and enough substance to deliver it. Short and long audiences may behave differently.
YouTube’s guide to ShortsVideo, photo and text posts give you several ways to present a clear idea. Demonstrations, personal explanations and relatable moments are useful starting points.
Choose audio and materials you can use for your intended commercial purpose. A trend is optional.
TikTok’s supported creative formatsUse a clear invitation, table update or useful explanation to support an audience that already gathers around your business or group.
Use your actual audience and inquiries to decide how much effort to put here. Group participation and moderation take time.
Image and video Pins can introduce a checklist, a product detail or a visual guide, with a relevant destination for the full information.
Keep the destination relevant and working. Treat this as a visual resource channel and test whether it sends useful visits.
Pinterest’s publishing guidanceUse your site for the full guide, product or booking details. Use an opted-in email list to keep interested people informed.
You still need a way for the right people to discover the page. Email requires a permission-based list and a way to unsubscribe.
Mailchimp’s email marketing guideA product to introduce, an event to fill, or a story to tell. Let’s work out what you need to make it happen.
