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From tiles set to music to a full narrated game: learn what each format does, what it needs and where it can fit. Use these names to describe the content you want to make.
“Narrated play-along” describes what someone will watch. “YouTube” is where it lives. Vertical or horizontal describes its frame. Start with the idea, then adapt the presentation for the place you will share it.
Ideas people can read, swipe, save and return to.
Teach an idea across a sequence of static panels, with one clear point per panel.
Also called Educational carousel · Slide explainer
Production note No camera or voice recording required.
Make something like this
Use a sequence of photos and captions to show details, context and a reason to care.
Also called Product carousel · Photo essay
Production note Works with photos you already have.
Make something like this
Condense a practical process into a readable list people can save, print or return to.
Also called Reference card · Checklist · Downloadable guide
Production note Keep it readable on a phone and review it when details change.
Make something like this
Explain a topic in an organized article with headings, examples and links to relevant next steps.
Also called Blog post · How-to article · Evergreen guide
Production note Good structure matters more than unnecessary length.
Make something like this
Send an opted-in audience a useful update built around one reason to open and one next step.
Also called Newsletter · Email update
Production note Use an email service and respect subscribers’ preferences.
Make something like this
Put all the information someone needs to decide and register in one easy-to-scan place.
Also called Event listing · Class announcement
Production note Keep the listing current wherever it is shared.
Make something like this
Ask a specific question that gives your audience an easy way to contribute an experience or preference.
Also called Discussion prompt · Poll · Community question
Production note A simple text post or photo can be enough.
Make something like this
Explain a real situation, the work done and the observed result, separating facts from interpretation.
Also called Case study · Customer project
Production note Use real evidence; do not invent results.
Make something like this
Share a few connected photo or text updates that take people through a moment and invite a response.
Also called Stories · Photo-and-text sequence
Production note Adapt the layout and links to the platform you use.
Make something like thisThese are useful working names, not rigid industry categories. Formats overlap: one game can become a play-along, a highlight and a written explanation.
You don’t need to be everywhere. These are practical starting roles for a platform mix; the right choice depends on your audience, your goal and what you can keep making.
Use Reels for video, carousels for explanations and Stories for connected updates. Choose the form that makes the idea easiest to follow.
Begin where your intended audience already spends time. Adapt captions and layout to the way the piece will be viewed.
Instagram’s content formatsUse a full video for a lesson, a narrated game or an extended conversation. A Short can stand alone or introduce a related full piece.
A longer video needs a clear promise and enough substance to deliver it. Short and long audiences may behave differently.
YouTube’s guide to ShortsVideo, photo and text posts give you several ways to present a clear idea. Demonstrations, personal explanations and relatable moments are useful starting points.
Choose audio and materials you can use for your intended commercial purpose. A trend is optional.
TikTok’s supported creative formatsUse a clear invitation, table update or useful explanation to support an audience that already gathers around your business or group.
Use your actual audience and inquiries to decide how much effort to put here. Group participation and moderation take time.
Image and video Pins can introduce a checklist, a product detail or a visual guide, with a relevant destination for the full information.
Keep the destination relevant and working. Treat this as a visual resource channel and test whether it sends useful visits.
Pinterest’s publishing guidanceUse your site for the full guide, product or booking details. Use an opted-in email list to keep interested people informed.
You still need a way for the right people to discover the page. Email requires a permission-based list and a way to unsubscribe.
Mailchimp’s email marketing guideA product to introduce, an event to fill, or a story to tell. Let’s work out what you need to make it happen.
